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Event Management
By
Hooi Joo Choo
Categories:
Marketing & AI
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About Course
Course Objective
Equip individuals with knowledge and skills required to plan, execute and manage events in the context of hotel management.
Understand client’s needs and event objectives, plan events to suit the objectives
Learn the components of Events Management – Budgeting, Conceptualization, Food & Beverage, Décor Setup, Audio Visuals, Guests Management, Logistics, Program Flow, etc
Course Content
Topic 1: Introduction to Event Management
Definition and scope of event management in the hospitality sector
Importance of events for hotels and the broader hospitality industry
Types of Events (Corporate, Social, Conferences, Entertainment)
Topic 2: Event Conceptualisation
Understand client’s needs and event objectives
Conceptualization, Budgeting and financial planning
Clients management
Venue selection and setup
Food & Beverage planning
Topic 3: Venue Planning
Venue & Hotels Selection
Layout Planning – Ballroom and Foyer
Learn to read Hotel Banquet Event Rundown
Topic 4: Components of Events Management
Décor Setup
Audio Visuals (Sound & Lights, LED)
Program Flow
MC & Entertainment
Logistics
Guests management, rooms reservations, transport, etc.
Topic 5 : Leadership and Managing Teams
Securing Vendors
Qualities of successful Event Managers
Crisis Management
Topic 6 : Event Day Execution
Event day execution
On-site coordination and troubleshooting
Post-event analysis and feedback
Conversational Form (#7)
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What best describes your role?
Which learning pillars interest you most?
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What are you hoping to achieve?
Build a stronger team and leadership
Stay compliant with regulations (e.g. E-Invoice, tax, HR)
Strengthen my brand and marketing
Grow my business
Learn new professional skills
Use AI to improve productivity
Expand my professional network
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