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Hooi Joo Choo
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Biography
- She is a Licensed Financial Adviser authorized by Bank Negara Malaysia. She is passionate about empowering individuals to acquire financial literacy so they can achieve their financial goals, reach their fullest potential, and live a life of freedom and higher purpose.
- Education & Qualifications: She holds a Bachelor of Commerce in Accounting & Finance from The University of Melbourne, Australia. She also holds a Registered Financial Planner (RFP) certification and is a certified trainer by HRD Corp Malaysia.
- Corporate Events Planning (1999–2014): Upon graduating during the Asian economic crisis in 1999, she entered the corporate events planning field. Her early projects included the official openings of the PETRONAS Twin Towers and Menara Telekom, as well as National Day concerts. Notably, she worked on the Floating Stage Merdeka Eve Concert in Putrajaya, which won an international award in the United States.
- Wedding Planning Business (2014): Leveraging her event planning background, she started her own wedding planning business in 2014. She became recognized as a pioneer in Malaysia's wedding planning industry, designing high-profile weddings for the elite as well as major charity events.
- Event Industry Achievements: Over 15 years in the events and weddings industry, she produced more than 100 events. A key highlight includes a 2008 Christmas Eve concert at the Genting Arena of Stars, which raised RM600K for HOPE Worldwide Malaysia. These experiences refined her skills in project management, communication, client services, and creative vision execution.
- Financial Planning Advocacy (2014–Present): Driven by her background in finance and having witnessed multiple economic crises, she transitioned into the financial planning industry in 2014 to advocate for financial literacy and freedom. She has navigated volatile global financial markets to guide over 200 individuals with customized financial planning.
- Financial Expertise: Her comprehensive financial planning services cover investments across various asset classes, insurance, estate planning, retirement planning, education planning, debt management, cashflow planning, and both on-shore and off-shore solutions.
- Speaking & Influence: Characterized as an excellent communicator and speaker, she utilizes life lessons and stories to connect with, motivate, and influence diverse audiences toward personal growth and success.