2.2 Market Segmentation & Targeting Strategies - EIST Growth Circle

Speak to Win: 2-Days Course to Sales Success 2.2 Market Segmentation & Targeting Strategies

Speak to Win: 2-Days Course to Sales Success

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1.0 Ignite Your Inner Sales Power (Day 1)

1.1 Welcome & Introductions

1.2 Breaking through Barriers

1.3 Activity: "Current State vs. Ideal State"

1.4 Vision Board Workshop

1.5 Guided Visualization Action Plan: Connect with your goals on a deeper level.

1.6 Embracing Your Online Presence

1.7 Overcoming Fear of Video Recording

1.8 Activity: First Video Challenge

1.9 Homework: Create a simple action plan outlining specific post-course step.

2.0 Know Your Audience, Own Your Sales Conversation (Day 1)

2.1 Identifying Your Ideal Customer

2.2 Market Segmentation & Targeting Strategies

2.3 Create a Detailed Customer Avatar

2.4 How to Create Content (HELO framework)

2.5 Interactive Practice Sessions

2.6 Building Confidence and Conviction

2.7 Strategies for Power and Influence

2.8 Experiential Activity: Go-Live Together

2.9 Optional Live Q&A Session

3.0 The Winning Strategy (Day 2)

3.1 The Art of Conversation

3.2 Building Customer Lifetime Value

3.3 Activity: Value Ladder Exploration

3.4 Mastering Follow-Ups

3.5 Crafting Follow-Up Sequences

3.6 Objection Handling Techniques

4.0 Follow-up and Follow Through (Day 2)

4.1 Advanced Objection Handling

4.2 Closing the Deal with Confidence

4.3 Building Your Sales Pipeline

4.4 Mastery Through Measurement

4.5 The Power of Community

4.6 Course Wrap-Up & Action Planning

Announcements Course Info

Learn how to define your target audience.

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