Professional Identity: Moni Leong (梁莉仪) is a Certified HRDC Trainer, Corporate Scent Branding Strategist, and Creative Perfumer. She is the founder of SMOVF FRAGRANCE, a fast-growing Malaysian fragrance branding company, and serves as the Managing Director of Insides Coliving Sdn Bhd and SMOVF BNB Sdn Bhd.
Industry Experience: She possesses more than 11 years of experience spanning the branding, property, business development, and scent marketing industries.
Expertise & Approach: Specializing in corporate scent branding, olfactory marketing strategy, and brand identity through fragrance, Moni combines scent, emotion, and business strategy to help brands build memorable customer experiences. She is widely recognized for transforming fragrance into a practical business positioning tool that enhances customer memory, emotional engagement, and brand recognition. She has successfully developed over 100 customized fragrance concepts across various industries.
Qualifications & Certifications: Moni is a 2025 Certified National HRDC Trainer and a Certified Perfumer by MBHT Fabulous (UKPA). Her professional development also includes completing courses in Power Speaking, Life Numerology, Finance Capital, and LifeCode Mastery.
Awards & Recognition: Her achievements include being a 2025 Platinum Horse Entrepreneur Award recipient, a 2023 Malaysia Book of Records Holder, and recognized in the 2022 Successful People in Malaysia Book. She also holds a 2022 Consumer Choice Award, a 2018 Outstanding Visionary Senior Leader Group Sales Award, and a 2016 Top Personal Sales Award Recognition.
Training & Engagement: She is actively involved in conducting business sharing sessions, branding workshops, and corporate training programs focused on scent branding, entrepreneurship, personal branding, and experiential marketing.
