AI 企业实战课程 2 天完整大纲(14步核武器与资本收单版)
Gem 12(预算分配)
AI 企业实战课程 2 天完整大纲(14步核武器与资本收单版)
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1.0 AI 商业认知与【战略定位】的顶层构建 (Day 1)
核心目的:打破 AI 只是搜索工具的认知。带学员跑通 14 步核武器的前 8 步(情报、定位、定价),让他们拿到最具含金量的“战略蓝图”。
1.0 课程开场与 AI 商业认知破冰
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2.0 AI 核心工具实操:NotebookLM & Gemini 深度解析 (Day 1)
对比与多模态:对比 NotebookLM 和 Gemini 的界面。演示上传文档、图片分析。
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“角色设定”的力量:对比“普通提问” vs “赋予 AI 10年营销总监角色”的惊人差异。
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指令控制:教导如何用“字数限制、表格输出”来控制 AI。
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3.0 14 步核武器冲刺(一):诊断与情报 (Gems 1-4) (Day 1)
(实操节奏:每个 Prompt 10-15 分钟,生成后复制到统一的文档中) 阶段产出:学员获得关于自己业务的最深刻体检报告。
Gem 1 & 2(宏观与市场)
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Gem 3 & 4(竞争与洞察)
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4.0 14 步核武器冲刺(二):战略与定位 (Gems 5-8) (Day 1)
Gem 5 & 6(品牌与价值主张)
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Gem 7 & 8(报价生态与定价战略)
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Day 1 总结打包与“明天的弹药”
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5.0 14 步核武器冲刺(三):执行与启动 (Gems 9-11) (Day 2)
核心目的:跑通最后的经济与预算模型,下午通过“痛点深挖”与“NotebookLM 魔法”让学员多巴胺飙升,最后通过“现场总裁大路演”引发共鸣,顺滑切入 Level 2(全渠道内容与营销矩阵实战班)的高价收单
Gem 9(增长与经济模型)
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Gem 10(全渠道与阵地)
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Gem 11(全漏斗转化)
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6.0 14 步核武器冲刺(四):优化与迭代 (Gems 12-14) (Day 2)
Gem 12(预算分配)
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Gem 13 & 14(数据战情室与 Pivot)
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【全案封卷】:学员统一下载 14 步完整版文档,拿到属于自己的《企业增长核武器全案 PDF》。
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7.0 核心聚焦:深度挖掘市场的“流血痛点” (Pain-Point Prompt) (Day 2)
回顾与深挖:Steven 老师带领学员回到全案的“核心痛点”部分。
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实操演练:把 AI 挖出的痛点
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魔法时刻:让 NotebookLM 成为你的企业超级外脑 (纯享版)
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8.0 终极发售:总裁大路演与 Level 2 (全渠道内容核武器) 收单
Hot Seat 总裁大路演与震撼分享 (现场造神)
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痛点截杀与 Level 2 现场收单 (Steven 老师主场)
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