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Omnichannel Blue Ocean Strategy
By
Cassandra Chan
Categories:
Business Model & Strategy
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About Course
Course Objective
Introduce Blue Ocean thinking to identify untapped growth opportunities across omnichannel ecosystems.
Strengthen strategic clarity and decision-making in managing online, offline, and hybrid channels.
Equip leaders with practical tools to prioritise high-impact omnichannel actions beyond price and promotion wars.
Course Content
1. Omnichannel Blue Ocean Thinking (Foundation)
Understanding Blue Ocean vs Red Ocean in omnichannel competition
Applying the 3K Model (Customer · Competitor · Company) in an omnichannel context
Identifying unmet customer value across touchpoints
2. From Channel Complexity to Strategic Focus
Decoding omnichannel customer megatrends (speed, convenience, personalisation, experience)
Identifying strategic blind spots and channel conflicts
Simulation: The Strategy Behind the Pieces
3. Strategic Action & Decision-Making for Omnichannel Growth
Using the ABC Action Plan to clarify real omnichannel problems
Applying the Weighted Decision-Making Model to prioritise initiatives
Translating strategy into focused omnichannel actions
Conversational Form (#7)
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