How different types prefer to communicate - EIST Growth Circle

MBTI & Business Communication How different types prefer to communicate

MBTI & Business Communication

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1. Kickoff & Introduction

Welcome & Icebreaker: “Your Favourite Film Character”

Objectives of the day

How MBTI relates to business communication in creative studios

2. Discovering Your MBTI Type

Overview of MBTI: The 4 Dichotomies

Fun interactive quiz (pre-assessment done beforehand or live)

Self-discovery: Type verification & reflection

Grouping activity by type preference (E/I, S/N, T/F, J/P)

3. Communication Styles Across Types

How different types prefer to communicate

Strengths & blind spots in daily conversations, briefs, and reviews

Real-life examples introverts in brainstorms, sensors vs intuitive on vision boards

4. Collaboration & Feedback in Creative Work

Giving and receiving feedback across types

Handling creative conflict: logic vs values, deadlines vs flexibility

How different types contribute to creative production (conceptualizers, executors, refiners, critics)

5. Practical Business Communication Toolkit

Email tone and language for different personalities

Client communication: How to tailor based on cues)

Managing upward (to producers/directors) and downward (to junior )

6. Preparation for Successful Selling

Elements of competence: attitude, knowledge, skill

The power of first impressions: grooming, body language, energy

Opening the sale: greeting techniques and icebreakers

Engaging customers: listening, observing, and questioning

7. Finding the Right Path

Understanding customer choice and buying behavior

Starting the guest experience: proactive vs reactive service

Probing and identifying needs through conversation

Leading the customer to the right solution, not just pushing products

8. Product Demonstration & Value Building

Needs vs wants: identifying what the customer really values

Features vs benefits: using FAB (Feature–Advantage–Benefit) technique

Building value in the product through storytelling and relevance

Add-on sales: upselling and cross-selling with integrity

Why add-on sales improve customer experience and loyalty

9. Handling Difficult Customers

Common customer concerns, objections, and stalls

How to manage angry or hesitant customers professionally

Overcoming lack of trust through empathy and confidence

How trust and value shape customer perceptions

10. Closing the Sale with Confidence

Recognizing verbal and non-verbal buying signals

Basic closing techniques: assumptive, summary, alternative

Why asking for the sale matters

Setting proper product expectations

Handling the product with care post-sale (packaging, follow-up, etc.)

Announcements Course Info

Conversational Form (#7)

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Newsletter

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